B A C K T O P U R I T Y

arian and i watched objectified last night. i was moved. i even shed a tear! dieter rams was talking about his ten commandments for good design. those things get me every time! they really send chills up my spine because of the simple truth in them. my favorite has to be #10 - "good design is as little design as possible"

& we don't even need to discuss how interesting it was to witness the thought process of an Apple product designer. pure genius.

so we will keep this real simple, because dieter would want it that way...i loved this documentary. inspiring & recommended for all you creatives out there.