26 July 2010

I T S A B O Y !

"When I found out that we were going to have a boy, I started to think about my own childhood and all of the things I loved when I was a kid. So I wanted to design an announcement that celebrated those things and captured that particular idea of boyhood wonder and adventure." -Ty Mattson

A real good-lookin design by Mattson Creative + breathtaking letterpress job done by Studio on Fire. I also loved how he showed us a preview of his process.

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