I T S A B O Y !

"When I found out that we were going to have a boy, I started to think about my own childhood and all of the things I loved when I was a kid. So I wanted to design an announcement that celebrated those things and captured that particular idea of boyhood wonder and adventure." -Ty Mattson

A real good-lookin design by Mattson Creative + breathtaking letterpress job done by Studio on Fire. I also loved how he showed us a preview of his process.